Credentials

Certified Personal Brand Strategist (CPBS)

Wendy was among the first personal brand strategists to be certified and is now part of Reach's global “Personal Branding Advance Team.”

The Reach Personal Branding methodology is a three-step process for uncovering, communicating, and nurturing your personal brand. It’s the result of 20 years of corporate branding expertise applied to the world of work and current challenges faced by entrepreneurs, small business owners, executives, and professionals. Developed by personal branding guru William Arruda, and proven with thousands of clients and participants, this methodology is the future of career management and is essential to expanding professional and personal success. 

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Online Identity Certification

Awarded by the Reach Personal Branding Program

Career management professionals who complete this program demonstrate that they understand how to create a stellar, on-brand web presence.

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360°Reach™ Assessment Certification

Awarded by the Reach Personal Branding Program

360Reach is the leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. A certified consultant has the training and support needed to perform the detailed analysis of 360°Reach feedback They are also trained to use this information to advance their client’s careers or businesses.

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Certified Career Management Coach (CCMC)

Awarded by Career Coach Academy

Comprehensive training in career coaching, assessment instruments, career transition, career development, and job search strategy (including research, personal branding, and interview skills). Candidates must pass a written test and a rigorous live coaching session with an experienced coach to prove competency and earn this certification.

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Certified Employment Interview Professional (CEIP)

Awarded by The Professional Association of Resume Writers and Career Coaches.

Focused on execs, this program provided solutions-based interview techniques enabling Wendy to help clients develop presidential messages and values-based presentations to combat the grilling.

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Job Search and Career Transition Coach (JCTC)

Awarded by The Career Planning and Adult Development Network

The program focuses on reality-based tools and strategies needed for successful job changes and career transitions — planned or unplanned.